A British surfwear brand is set to make waves when it opens its latest bricks-and-mortar store in Norfolk.

Founded by Tom Kay in 2003 in Cornwall, Finisterre is an outdoor clothing company "born to inspire a love of the sea". 

As well as surf gear, including wetsuits and swimwear, it also stocks everything from beanie hats to fleeces. 

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Its Save The Sea range sees 10pc of the proceeds donated to ocean protection causes. 

Eastern Daily Press: 23 Market Place in Holt pictured earlier this year - this is the location the new store is expected to open23 Market Place in Holt pictured earlier this year - this is the location the new store is expected to open (Image: Google Maps)

As well as worldwide shipping through its website, there are a handful of stores across the UK.

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The 11th branch is due to open in Holt in October 2023, with the location listed on Google as 23 Market Place.

It is the first Finisterre store to launch in East Anglia and there are currently job applications live for various positions.

At present the nearest Finisterre to Norfolk is in London, with most branches located in the south-west of England.