Adella Bridal in Wymondham named best bridal shop in country

It beat four other bridal shops in the final round for the national title awarded by Muddy Stilettos. 

Amy Marlow-King launched the business five years ago after a decade of working in fashion design in London.

Using skills from her fashion degree, Ms Marlow-King designs many of the bespoke dresses sold in the store herself.

Amy Marlow-King launched the shop five years ago (Image: Adella Bridal)READ MORE: The Hingham Autumn Fair is back for 2023 with 40 stalls

She has always aimed to create a space where "the bride-to-be is the centre of attention" and can enjoy a day trying on dresses in a "beautiful location".

To further enhance the beauty of Ketteringham Hall, the shop underwent an expansion in June, creating an accessory hall filled with shoes, jewellery and mother-of-the-bride items. 

Ms Marlow-King said winning the award was "amazing" and "totally unexpected" but that she was "over the moon".  

She said if she were to give any advice to aspiring business owners, it would be to avoid comparison. 

"Don't look at what others around you are doing," she said. "Focus on yourself and trust that you'll get to where you need to be."

Adella Bridal's team were 'over the moon' to win the award (Image: Adella Bridal)READ MORE: Blakely look for new Norwich shop after Taco Bell changes

 She added that having a passion for your industry is key to success. 

"If you don't like what you do, you won't succeed - you work 24/7 and your whole life centres around it.

"Even on the hard days you have to pick yourself back up and if you don't love it, it becomes so much harder to do that."

Establishing a supportive team that can help you with the parts of the business you struggle with and taking time to celebrate your achievements are also crucial to Ms Marlow-King.

She said: "When we won the award we had a little bit of a celebration, but when you're constantly chasing your goals and ambitions you can forget to look back at how far you've come."