A discount department store will be opening its latest Norfolk branch this weekend. 

The Original Factory Shop will open its doors at the new Attleborough store this Saturday, September 30. 

The retailer first opened in 1969 and now has more than 185 branches across the UK selling branded clothing, gardenware, pet products and homewares. 

Customers at the new shop will enjoy discounts of up to 70pc on brands including Nike, Converse and Hugo Boss. 

The store will be located at 4 Church Street, the former M&Co shop, and has already created 10 new jobs. 

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This is the second store in the area with another branch in nearby Ayton Road, Wymondham. 

Adam Birt, regional business development manager, said: “We’re really excited to be coming to Attleborough and serving the community.

"Our store will be run by local people and we’ve started recruiting for 10 job positions. We are keen to hear from candidates so we’re ready to start serving up great value products when the new store opens on Saturday.”