One man and his family are "slowly getting Cromer hooked on sugar", as the first month of their shop exceeded all their expectations.
Fudge-maker Nick Butcher, of Makers Fudge, has teamed up with a local rum maker for a new rum and raisin flavour, after selling more than 2000 slices in the first month.
The couple were approached by Dave and Mandy Cornell of Poppyland Distillery and Brewery in Cromer, to use its award-winning hand-crafted East Coast Rum.
Mr Butcher, 49, opened the shop in Tucker Street, Cromer with his partner Amie Airey in July, selling slabs at £5 each.
He said: "It's actually been really really good. We were not sure how it would go, but it has been so well received and the local community has been fantastic.
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"People have been blown away by the flavours and watching the fudge being made."
The shop uses traditional early 1800s techniques to make the fudge on a slab - but uses hemp milk rather than butter, making everything vegan and gluten-free.
Previously an IT consultant, Mr Butcher saw a gap in the market for the sweet treat in the seaside town - and he was not wrong.
He adds: "I haven't been able to keep up with demand and can't produce enough - let alone had the chance to develop new flavours."
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