The Aylsham Show is preparing an anniversary spectacular to celebrate 75 years of rural evolution - and more than £1m raised for good causes.
Crowds of around 15,000 will be expected when the traditional Bank Holiday Monday event returns to the Blickling Estate near Aylsham on August 28.
It started life in 1946 as a gymkhana on Aylsham Recreation Ground, and has been held every year since then except three - during the Covid and Foot and Mouth epidemics.
This year's event will feature the 75th Aylsham Show Pageant, highlighting the dramatic agricultural changes that have taken place over these years, from heavy horses though to today's large modern machinery.
And when the livestock and machinery leave the ring, there will be a line-up of representatives from some of the organisations which have benefited from charitable donations totalling £1m since the show began.
Mike Gamble, chairman of the Aylsham Agricultural Show Association, said this is a source of pride for everyone connected with the show.
"One of the main aims of the show is to raise money for charity as well as promoting farming and everything else," he said.
"The charitable aspect was always there. The show started as a celebration after the Second World War, and a way of raising some money - but it developed from there into a celebration of food and farming for the whole of Norfolk."
The show features a packed Main Ring entertainment programme including the Tigers Army Parachute Display Team, heavy horses, mounted games, the high-octane Motostunts International stunt show, children's tug of war and sack race, and the traditional parade of livestock champions.
Mr Gamble said the showjumping is also back for 2023, after being cancelled last summer because the ground was too hard.
He added that the show's traffic management had been changed this year, bringing Norwich traffic via Cromer Road and from the west through the Saxthorpe roundabout, in an effort to ease visitors' journey to the showground.
The Aylsham Show Organising Committee also sought to reassure showgoers that urgent steps had been taken to restore the showground after the recent Classic Ibiza concert at a rain-soaked Blickling left the ground "looking more than a bit sick".
They said the show team and contractors have "performed miracles to get the ground looking just great, without which there was a real threat that the show might not take place".
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