Lotus has opened its first flagship store in London, featuring a VIP lounge and collection of classic cars from its 75-year history.

The shop in Mayfair will showcase the Norfolk company’s latest cars, as well as an ever-rotating exhibition of classic designs including former-F1 models.

Customers will also be able to personalise their vehicles via the shop’s interactive digital design suite, with experts on hand to support them.

Mike Johnstone, chief commercial officer at Lotus Group, said: “The opening of our new store demonstrates our commitment to transform Lotus into a global luxury performance brand.

“We have seen a huge demand for our products and have ambitious plans to scale rapidly by 2028.

“Brand centres around the world will play a key role in building both the Lotus brand and long-lasting relationships with our consumers.”

Lotus Cars revealed plans last week for a major expansion of its technology park in Hethel - despite announcing more than 200 job cuts after making a loss of more than £145m before tax in 2022.