Norfolk has been declared the first ever 'Good Journey County', with more than 25 attractions agreeing to offer discounts and incentives to people using transport other than cars to visit them.
Norfolk County Council has teamed up with national organisation Good Journey to give the county the designation.
The idea is that the campaign will encourage people to use buses, bikes and their feet to get around.
Attractions such as Banham Zoo, Bewilderwood, Holkham, Blicking Hall, Cromer Pier, Wroxham Miniature Worlds, the Sainsbury Centre for Visual Arts and Deepdale Camping have all signed up to the scheme.
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They are offering discounts and incentives, such as money off admission and free drinks to people who walk, cycle or use trains and buses to reach them.
Some of the attractions require proof of bus or train tickets - or a cycle helmet - before the discounts will be applied.
Lana Hempsall, the council's deputy cabinet member for highways, infrastructure and transport, said: "Enabling people to use their car less is a key part of our recently launched climate strategy, which has been created to support our ambitious net-zero objectives.
"Exploring car-free is good for the environment, good for our health but also good for our wallets as this summer residents can save money, with most buses costing just £2 or having fantastic value group tickets perfect for families and groups.
"Plus, with so many attractions already signed up and offering discounts when you arrive car-free people can save even more."
Good Journey is an independent organisation championing car-free leisure travel, offering directions and discounts to 350 attractions across the UK.
Nat Taplin, from Good Journey, said: "We’re delighted to name Norfolk the first Good Journey County. Norfolk is perfect for car-free adventures."
Two years ago, Norfolk County Council came under fire when Andrew Proctor, County Hall's leader at the time, said people needed to accept that Norfolk's rural nature meant it was largely a "car county".
List of attractions signed up to Good Journey
Banham Zoo
Bewilderwood
Bug Parc
Cromer Pier
Deepdale Camping & Rooms
Drove Orchard
Holkham
National Centre for Writing / Dragon Hall
Norwich Cathedral
National Trust - Blickling Hall
National Trust - Felbrigg
National Trust - Sheringham Park
Pensthorpe
RAF Air Defence Radar Museum
Richardsons Boating Holidays
Richardsons Day Boat hire (Wroxham)
Richardsons Hemsby Beach
Sainsbury Centre for Visual Arts
The Shoebox Experience
True's Yard Fisherfolk Museum
Watatunga
Wroxham Miniature Worlds
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