Flowers will be swapped for fashion as an independent business moves into the former site of a florist in Norwich.
Charlotte Ogley, 30, is opening Ninety Three Store at 31 St Augustines Street on Saturday, July 29.
The space was previously the home of florist Jipola, which is now focusing on online dry and fresh flower deliveries.
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Ms Ogley started Ninety Three Store as an online retailer in October 2021 after spending several years blogging about fashion.
She stocks independent and contemporary women's fashion brands from across Europe alongside homewares and lifestyle products, such as art prints, candles and jewellery.
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After the success of her website, she has been doing pop-ups around Norwich, which has included in St Augustines Street and at Jarrold.
She said: "I am so pleased and excited as I did not think I would get a permanent shop this quickly - I also love this street as it has such an independent and community feel."
Ninety Three Store will be open on Saturdays and Sundays from 10am to 4pm.
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