A discount store has named the day it's opening its doors in a seaside town.

QD's new branch in Hunstanton will start trading on Wednesday, June 21.

The Norwich-based chain took over the former M&Co on the High Street last month.

Eastern Daily Press: The former M&Co in Hunstanton is being transformed into a branch of QDThe former M&Co in Hunstanton is being transformed into a branch of QD (Image: Chris Bishop)

Today a spokesman for the group said a ribbon cutting would be performed by the mayor of Hunstanton, Mike Ruston, before the store opened at 9am.

He added there would be 100 goody bags for the first 100 customers through the doors.

Some 19 jobs have been created at the new store, which is the biggest on the town's High Street. 

Eastern Daily Press: The former M&Co in HunstantonThe former M&Co in Hunstanton (Image: Chris Bishop)

QD is taking over the whole of the premises, despite a previous planning application to divide the site into two.

M&Co announced it was closing its Hunstanton branch after the clothing chain went into administration in December.

Eastern Daily Press: The store on Hunstanton High Street housed the town's Woolworths until it closed in 2008The store on Hunstanton High Street housed the town's Woolworths until it closed in 2008 (Image: Matthew Usher)

The building housed the town's Woolworths from 1953 to 2008 and was briefly a Warehouse Clearance Shop before M&Co moved in and opened in 2010.

QD was founded in 1985 in Norwich and has around 30 stores across the region.