It's the widely acknowledged home of Retirees-next-the-Sea, which once inspired a silver sitcom on TV.
But it now seems even a town where almost half of the population is over-65 and one in seven are in their 80s can have too many care homes.
Care Build Group has been given planning permission to build a 70-bed home off Manor Road, in Hunstanton.
It comes despite a warning from Norfolk's adult social services, which said the town was already "well covered by standard care residential care homes".
Dawn Whing, its head of social care for west Norfolk added: "We do not feel there is a need for a further private care home in a area already currently well served."
The go-ahead also comes after a development of 60 new homes, 61 housing with care apartments and 39 care ready bungalows was given planning permission a mile or so away on Lynn Road.
Recent years have also seen major retirement developments off Westgate and St Edmund's Terrace, in a town where 44pc of the 4,200 population is aged over 65, compared with an average of 25pc across Norfolk.
There are also numerous private care homes around the town, where one in seven members of the population are in their 80s.
One of three objectors to the Manor Road proposal, Janice Edwards, said: "Does Hunstanton need any more care homes, second homes, or holiday lets?
"Especially in view of the other large care facility development planned in Hunstanton, the town will be overwhelmed with care homes and holiday residences."
Ms Whing added there was a greater need for care homes which can offer "specialised care".
READ MORE: Go-ahead to convert Hunstanton hotel into flats
She said: "We are in need of care homes that can provide care to the more complex individuals such as complex mental health, self-neglect, hoarding and complex dementias, with staff specially trained to deal with these people and the behaviours they can display.
"We struggle to find care homes who are specialised in these areas, often having to place out of county which can be very distressing for the individual and their family."
Paul Beal, an independent borough councillor for Hunstanton, said: "I think we're very well catered for with homes, with the development on Lynn Road it's ample. We need to have more specialist care."
Care Build has also been given the green light to build a block of eight flats on another part of the site, which borders Oasis way near the town's Tesco.
One woman living near the development said: "It's not the home so much, it's the parking - where are they all going to park?"
Some 26 parking spaces are included for visitors and staff.
Hunstanton Town Council supported the application, but said it would like to see double yellow lines on the south side of Manor Road to ensure a bus route is not blocked by parked vehicles.
Care Build has been contacted for comment.
How town inspired TV sitcom
Hunstanton's retirement boom inspired a TV sitcom.
The pilot show for Boomers, starring Russ Abbot, Stephanie Beacham, Philip Jackson, James Smith, Alison Steadman, June Whitfield and Paula Wilcox, was filmed in the town in 2013.
The series, which followed the adventures of three retired couples, was set in Thurnemouth - a fictional Norfolk west-facing resort.
But like many pensioners, producers were on a fixed budget.
So filming was moved to Herne Bay, in Kent, to save money.
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