A Norfolk town has been revealed as one of the most popular holiday destinations in the UK in a new study.
Great Yarmouth was among the top most searched holiday spots in research conducted by outdoor experts GO Outdoors.
The company looked at the number of annual searches to determine the most popular sites, with Great Yarmouth making the top 10 list.
READ MORE: Norfolk seaside hotel named among top 10pc in the world
The study found 59,090 searches were made, placing it eighth on the list above Skegness and Tenby.
Other destinations in the list included Brighton and Edinburgh, with the Isle of Wight taking the top spot.
It comes after Hotel Ocean in Marine Parade was included in Tripadvisor's Travellers' Choice Awards 2023, placing it among the top 10pc of hotels in the world.
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