A Norwich-based online fashion retailer has secured a pop-up shop at a major retailer in the city.

Charlotte Ogley set up Ninety Three Store during the pandemic to utilise her love of fashion, after spending several years blogging about her favourite trends.

She stocks independent brands from across Europe and from April 10 to 16 she will be offering a curated selection of womenswear, homeware and lifestyle products in the Storefolk area on the ground floor of Jarrold in London Street. 

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Eastern Daily Press: A Ninety Three Store pop-up is coming to Jarrold in NorwichA Ninety Three Store pop-up is coming to Jarrold in Norwich (Image: Supplied)

There is a focus on female-owned brands at Ninety Three Store and she has previously sold products at the Norwich Pop-Up space in St Augustines Street.

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Ms Ogley said: "Norwich has a fantastic independent scene, yet there isn’t too much on offer for women who like to shop contemporary and responsible fashion.

"I have carefully curated a selection of lifestyle, homeware and clothing for those that like to express themselves through style."

She hopes to build on the success of her pop-ups by eventually having a permanent shop.