Changes made to plans for the major revamp of Norwich's Anglia Square have failed to placate heritage watchdogs, which are still objecting to the scheme.
Developers Weston Homes and site owner Columbia Threadneedle revealed updated plans for the controversial 1,100-home scheme on the shopping centre site last month.
But the Norwich Society, Historic England and SAVE Britain's Heritage have told Norwich City Council they are still objecting to the proposals - having previously raised concerns over the height and massing of the buildings.
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Civic watchdog the Norwich Society, in its submission to City Hall as part of the planning process, said: "The society has now considered the details of this second revision and has concluded that they neither address nor overcome the objections which we and others have previously raised.
"By the applicant’s own admission, the latest changes are 'minor in nature' and leave
a development that is 'not materially different' from that which has previously been seen."
The society said the council's master planning process had been flawed from the start for being "tasked from the outset with accommodating 1,100 residential units 'come
what may'".
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Clare Campbell, from Historic England, said the proposal "fails to comply with legislation and national and local policy".
Ben Dewfield-Oakley, conservation officer for SAVE Britain’s Heritage, said: "We remain opposed to the number of flats proposed under this scheme, and to its overwhelming scale and massing, which we consider would substantially harm the unique historic character of the Norwich City Centre Conservation Area."
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The development includes 14 buildings ranging from one to eight storeys, along with new retail and commercial space.
Weston Homes did not want to comment ahead of the planning committee where a decision will be made, which is due next month.
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