Jarrold 200th anniversary: Pictures through the decades

Founded in Suffolk in 1770 by John Jarrold, the company moved to the city in 1823 and has since become one of its longest-standing businesses, with the flagship London Street store remaining a friendly constant for nearly two centuries. 

In this gallery, we take a look at the department store in its journey through the ages - perhaps you remember it as it was then. 

READ MORE: Jarrold or Jarrolds? Mystery of store's name spelling is finally cleared up

The front of Jarrold Department Store photographed from Exchange Street in July 1962. (Image: Eastern Daily Press)

Jarrold Exchange Street entrance pictured sometime in the 1960s. (Image: Eastern Daily Press)

Members of the Norfolk Opera, dressed in 1800s costumes, celebrate Jarrold's 150th anniversary in September 1973. (Image: Newsquest)

Twenty period-costumed actors took to London Street to celebrate the anniversary. (Image: Eastern Daily Press)

Jarrold, 1984. (Image: Eastern Daily Press)

Children sing carols outside of Jarrold's London Street store window at Christmas, December 15, 1992. (Image: Newsquest)

Children march through the streets ahead of the Christmas light switch-on in 1995. (Image: Newsquest)

Jarrold Christmas light switch-on in 1995. (Image: Newsquest)

The Parker pen counter where many people bought their first school fountain pen. (Image: Jarrold & Sons Ltd)

The store in 2005. (Image: Newsquest)

Queues wrap around the building for Norwich City star Iwan Robert's book signing in 2004. (Image: Newsquest)

The Christmas lights switch-on, 2013. (Image: Newsquest)

Jarrolds as it looks today, in its finest Christmas livery. (Image: Newsquest)