Shocking video has captured the moment a man was stabbed to death in broad daylight just yards from Great Yarmouth's Golden Mile.
Footage from CCTV passed to the EDP shows the 23-year-old victim being confronted by another man wielding a large knife on St Peter's Road, close to the seafront.
The pair appear to exchange words before he is stabbed and then staggers away into nearby Wellington Street, where he collapsed.
A murder investigation is under way following the fatal stabbing at about 12.40pm on Wednesday.
Police are hunting his killer but have yet to make any arrests and the weapon has not been recovered.
This newspaper has passed the video to police in the hope it will help the investigation and catch those behind the murder.
The footage shows the incident started outside a convenience store where the victim is shown walking in the road.
He is approached by the knife-wielding man wearing a dark hooded jacket before the horrific attack happened seconds later.
Two other people can be seen on the footpath nearby.
Witnesses say members of the public made desperate attempts to save the man's life, before emergency services arrived. However, he was pronounced dead at the scene.
Detective Inspector Dave McCormack, who is leading the murder probe, said police were aware that the footage of the incident was being shared on social media.
"Behind this footage is real people; someone has lost their life and a family are left grieving," he said.
"A murder investigation has been launched and we are in the early stages of our enquiries to establish the circumstances surrounding the incident.
"We would like to hear from anyone who may have witnessed the incident or has information concerning it.”
Locals in the area say the murder has left them fearing for their safety, with many too scared to give their names.
Karolina Visockyte, who has lived in the town for 13 years and works at a nearby office, said: "It is really upsetting and shocking.
"This happened in the middle of the day. People should be having their lunch.
"I was so traumatised I had to leave work and go home and be with my kids. I don’t feel safe in the town anymore when you see shocking things like this."
Another resident, who moved to Yarmouth from London in 2004, said: “Yarmouth is getting bad, this is really worrying. I left London for a reason to avoid gang-related stuff and I’m now concerned that the town is getting worse and worse."
Taylor Foster, 22, who lives near the murder scene, said his parents now want to move out of the town.
He said: “As soon as my dad found out he rang my mum and said we need to find a new house. My little sister is 12 and we are all worried about her future growing up here.
“When we got home we had to be escorted to our front door because the end of our road was taped off."
The shopkeeper of coffee shop Yednotta UK said murders were no longer "uncommon" in the town.
"It was quite scary. This happened just a street away," he said. "We didn't see the incident, but we saw the commotion of people running, shouting and then police on the scene soon after.
"But we are not surprised, it is not uncommon in Yarmouth anymore which is such a shame."
Ronald Rumsby, who walks his dog Oscar along Wellington Road every day and has lived in the area for more than 50 years, said: “I am worried about the next generation.
"I think it is cowardly to carry a weapon. If people are going to fight, do it with their hands."
A small police cordon remains in place on Wellington Road.
Great Yarmouth policing commander, Superintendent Nathan Clark, siad: "We know this incident has caused concern among the local community, especially for such a level of violence to be used in the middle of a street during the day.
"I would like to reassure the public we are working hard behind the scenes to find the person or persons responsible, and we will keep people updated as the investigation progresses.”
Anyone with information should contact Norfolk police on 101 quoting incident number 176 of February 8.
Alternatively, contact Crimestoppers anonymously on 0800 555 111 or via crimestoppers-uk.org
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