Buses are now running more frequently in north-west Norfolk thanks to a cash boost secured from the government.
Lynx is continuing to run its summer timetable on the Coastliner 36 service throughout the winter months.
This means there will be an hourly service on Sundays and public holidays, instead of every two hours.
The 36 runs between King's Lynn and Fakenham, via various locations along the coast including Hunstanton, Burnham Market and Wells.
There have also been enhancements to the 35 service, which runs from King’s Lynn to Hunstanton. Buses will now run every 20 minutes on Sundays and public holidays instead of every 30 minutes.
It comes after Norfolk County Council secured £49.55 million in funding from the Department for Transport (DfT) to use on improving bus services across Norfolk over the next three years.
Around £12m of this has been allocated to providing new or expanded bus routes and increasing service frequency, including with more evening and weekend services.
Martin Wilby, cabinet member for highways, infrastructure and transport at the Conservative-controlled county council, said: "Securing this money is a major boost for travel across Norfolk.
"It’s great to see our plans for improved bus services coming to life so quickly thanks to this funding.
"More services and increased frequencies are key to enabling people to travel around the county by public transport. I hope that increasing this key service in the west will benefit many people throughout the winter months."
Service changes in north-west Norfolk are the first of a number of planned enhancements across the county.
Plans elsewhere include new bus lanes in Norwich, King’s Lynn and Great Yarmouth, while improved travel hubs - providing real-time information for waiting passengers - are being proposed for Sheringham, Cromer, Diss and Hunstanton.
Graham Smith, commercial manager at Lynx, added: "The enhancement of frequency to our Sunday and public holiday buses will be welcome news to existing and new customers alike.
"While services are generally quieter in the winter months, there is still demand for travel. This funding is invaluable in ensuring access to employment, shopping and leisure facilities."
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