Getting domestic abuse out of the shadows and into the spotlight is the goal of a new campaign which has just been launched in Sheringham.

More than 30 businesses and other groups around the town have joined forces to raise awareness of domestic abuse, violence and coercion - which one in four British women and one in seven men will experience at some point in their lives.

As part of the project, details of where people suffering domestic abuse can get help are being displayed in shop windows, pub toilets, cafes, restaurants and changing rooms in clothing outlets. 

One of the project’s supporters is Graham Deans, who works in hospitality and holiday accommodation.

Mr Deans said: "I believe a campaign like this has never been done before. It is unique in Norfolk and should be encouraged across the town."

Liz Withington, one of the town and district Liberal Democrat councillors who set up the project, said: "Having supported those living with domestic abuse and fleeing in Sheringham I am well aware of how important it is for both men and women to be able to access information at all times of the day. 

"This then enables those living with a coercive or violent partner to find the support to be able to flee and stay away."

Ms Withington said she had been working towards the project since encouraging the town council to sign up to a ‘white ribbon pledge’ in 2018. The pledge is part of a campaign to end male violence against women and girls. 

Colin Heinink - who is also a town and district councillor - said: "This project is much needed as it gets this important information into places such as pub and restaurant toilets where those living with abuse can access the information when alone. 

“It is also a way of educating people to understand how they can help when they are aware of friends, work colleagues or neighbours who may be experiencing domestic abuse, violence or coercion.”

Ms Withington, Mr Heinink and the other project founders, Phil Bailey and Penny Bevan Jones, said they wanted to thank everyone who had so far joined in. This includes the businesses the Crown, Tyneside Club, the Gangway, Blyth and Wright, Lloyds, Starfish Tea Room and the Robin Hood Pub.