A MAN died last night following an accident on the A47 between Wisbech and Thorney.

Emergency services were called just before 5pm after the accident which involved two cars and a lorry.

Magpas Helimedix air ambulance was called and treated the man who had suffered what doctors described as a 'traumatic cardiac arrest'.

A Magpas spokesman said: 'Our team provided him with advanced life support whilst working alongside an East of England Ambulance Service crew.

'Sadly despite all their best efforts the patient was pronounced dead at the scene. Our thoughts are with his family and friends at this time,'

Magpas and ambulance crews also dealt with a second patient at the scene but his injuries were described as minor.

The Magpas spokesman added: 'Dr Nick Foster would like to thank the ambulance crews and police for all their help.

'The police were first on the scene and initiated CPR for the main patient which was on-going when the Helimedix team arrived.'

The death toll on neighbouring Norfolk's roads increased to six in seven days after another life was claimed in a head-on crash yesterday.

The latest fatality occurred after two cars were involved in an accident on the B1150 Norwich Road at Horstead.

The Horstead crash follows three crashes in the last week, which have killed five people.

King's Lynn mum-of-four Sandi Greenacre, 51, a police community support officer, died following a crash on the A149 at Dersingham on Monday.

Joe and Rose Smith, both 87, from Hellesdon, died on the A140 at Hevingham in a crash between their Hyundai and a Renault at 8.25pm last Sunday. They were travelling home to Norwich after visiting their son in Aylsham for Mother's Day.

And Billie-Jean Roberts, 48, and her daughter Annie Huizar, 19, who lived at Little Fransham, near Dereham, were killed when their white Ford Ka was involved in a crash with a Mercedes CLX at Hockering last Saturday and left the road.