The Barclays Premier League trophy. Picture: Jeff Holmes/PA Wire. (Image: PA Wire)
The Premier League is considering ending its 15 year association with Barclays - with sponsors in the alcohol industry being talked to.
The English top-flight are looking into a different sponsor model with companies including Diageo - a producer of spirits, beer and wine.
This has caused upset among organisations with the Alcoholic Health Alliance calling on the Premier League to not use sponsors from the alcohol industry.
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