Seventeen local indepednent businesses have teamed up to release King Tut from his secret tomb.
The ancient Egyptian ruler is the latest dragon to be unveiled as Norwich gears up for the GoGoDragon! trail heading for the city this summer.
The idea for King Tut enabled the smaller businesses – known as Friends of Iceni – to play their part in this charity initiative, which is looking to raise thousands of pounds for the Break charity.
Colin Jeffery, co-director of Iceni Magazine, came up with the idea and said: 'We have been looking forward to the reveal of King Tut, and are proud to be part of the GoGoDragons! 2015.
'A huge thanks to our fantastic artist Helen L Smith who has finally be able to show off her work!'
The businesses are Iceni Magazine, The Surrey Tavern, Fosters Solicitors, Norwich Sling Library, Ellies Cakery, Jon Clifton Photography, Motivated Minds, Jabbawocky, Inspired Youth, Spree Media, Norfolk Veg Box, Grain Brewery, Dalegate Market, Jill Watkinson Events and Marketing, DSS Media, Horatio Creative and Aspiration Europe. King Tut's covers were whisked away by Norwich's undefeated super featherweight boxer Zaiphan Morris, who is supported by The Surrey Tavern.
Mr Jeffery added: 'We are urging those who participate in the trail this year to get interactively involved and post images of themselves and King Tut on our social media channels, and support this wonderful charity event.'
Visit www.facebook.com/FriendsOfIceniGoGoDragon and Twitter @GoGoKingTut.
The GoGoDragons! trail starts on June 21. For more information regarding the visit: http://gogodragons.co.uk.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here