Triple world champion athlete Colin Jackson is coming to Norwich for a special charity fun run.
The sporting star is bringing his men-only Go Dad Run 5K event to Eaton Park at 11am on September 24.
Formed in 2013, anyone of any age from children to grandparents can take part and the event raises awareness of men's health including prostate and testicular cancer.
Participants wear big blue briefs and it is first year Go Dad Run is coming to East Anglia as part of a nationwide tour of seven cities from April until October.
The Norwich event is raising money for Norfolk's cancer charity the Big C, among other worthy causes.
Mr Jackson said: 'I'm thrilled that we are having our first East Anglian event in Norwich and it is a great privilege to be working with Big C.
'I was inspired to start Go Dad Run a few years ago when two of my uncles developed prostate cancer and sadly, only the one who talked about it and sought treatment survived.
'It was a shock to discover that one in eight men in the UK will get prostate cancer and so I wanted to do something that would raise awareness of the issue as well as wider men's health problems.'
In 2016, Big C Centres had 3,435 visits from men affected by cancer.
In the same year, just over 1,000 of those were from patients with prostate cancer.
Clive Evans, Big C's director of income generation, said; 'We are proud to be funding research into prostate cancer, as well as many other types, here in Norwich.'
The Go Dad Run is one of many sporting events happening in Norfolk this year including Norwich half marathon on April 9; Tour de Broads and Norwich 100 cycling events on April 30 and June 4; Norwich Triathlon on July 9; and Run Norwich 10K on August 6.
Ian Grange, Active Norfolk sports development manager said: 'Go Dad Run is a good addition to the Norwich running calendar.'
Registration has opened via www.godadrun.co.uk with earlybird entry prices starting at £8. Alternatively email dan.bell@big-c.co.uk
The event is free for children aged nine and under and the Big C is offering free spaces if people raise a minimum of £100 in sponsorship for the charity.
Visit www.big-c.co.uk
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