'A brilliant hour of fun' - New outdoor escape game launches in Norwich

Clued Up! Escape Rooms was opened by Watton couple Andy Dunn and Treena Reeves in 66 Prince of Wales Road in summer 2019 and before long it was sold out every weekend.

But the business then ground to a halt in March 2020 as the nation went into lockdown and the pair had to adapt to keep its name out there and maintain an income.

Andy Dunn and Treena Reeves, owners of Clued Up! Escape Rooms in Prince of Wales Road in Norwich have launched a new outdoor self-guided escape game. (Image: Archant 2021)

This began with online and print and play games that people could enjoy from the comfort of their homes and now, as restrictions ease further, they have launched an outdoor puzzle trail.

It is called Amazing Animals! and can be played on up to five phones, which all sync together with a team leader submitting answers.

Reporter Louisa Baldwin at Norwich Market solving a clue on the Clued Up! Escape Rooms outdoor game. (Image: Neil Didsbury)

It takes groups on a tour of Norwich city centre to solve the puzzles, using everything from floor markings to murals, and it also gives information about the fascinating history of each location.

Mr Dunn, 42, said: "We are passionate about animals and wildlife so that is what we have themed the game around and it was surprising how many animal things there are in the city.

Reporter Louisa Baldwin doing the new outdoor self-guided escape room launched by the owners of Clued Up! in Prince of Wales Road in Norwich. (Image: Archant 2021)

"We tried to pick some of the iconic Norwich locations like the Royal Arcade and Norwich Castle.

"It is a brilliant hour of fun and you get to see things in the city you wouldn't ordinarily see."

The new outdoor self-guided escape room launched by the owners of Clued Up! in Prince of Wales Road in Norwich. (Image: Archant 2021)

The game is suitable for the whole family and also comes with hints if groups get stuck.

Miss Reeves, 34, said: "We get lots of tourists coming to Norwich and it is a really good way to see the city and there were areas I hadn't seen, with little areas tucked away."

Treena Reeves and Andy Dunn, owners of Clued Up! Escape Rooms in Prince of Wales Road in Norwich, out and about with reporter Louisa Baldwin doing their new outdoor self-guided escape room. (Image: Archant 2021)

The indoor escape rooms have also been back open since May, with the choice of Prison Breakout, Nuclear Countdown or The Bank Heist, with masks required at present, and teams have an hour to escape.

Book all games at cluedupescapes.co.uk

Summer in the City. (Image: Archant)

Our Summer in the City campaign encourages people to get out and about in Norwich this summer, and to make the most of its shops, pubs and restaurants and events.

Summer in the City is sponsored by Chantry Place and Norwich BID.