From pizza subs to pastrami sandwiches, you can now tuck into deli delights at The Reindeer pub thanks to a new collaboration.

Norwich Lanes favourite Chef Ron's Kitchen, nestled down Lower Goat Lane, is now supplying The Reindeer in Dereham Road.

Eastern Daily Press: New York pastrami sandwiches at Chef Ron's Kitchen.New York pastrami sandwiches at Chef Ron's Kitchen. (Image: Archant 2022)

The New York-style deli is already one of the city's most popular lunch spots and entices passers-by in with all its goodies stacked up in the window.

It is supplying the pub with its sandwiches, with fillings including pastrami, bacon and brie and halloumi, cheese straws, pizza subs and sausage rolls.

Eastern Daily Press: The mural on the side of The Reindeer pub on Dereham Road in NorwichThe mural on the side of The Reindeer pub on Dereham Road in Norwich (Image: Archant)

American-born Ron Uhrig, 53, from Baltimore in Maryland, opened his shop in the Norwich Lanes five years ago.

He has worked in restaurants, hotels and bakeries around the world and moved to Norwich in 2001 after previously meeting his British wife Joanne while on a mission trip to England with his church.

Eastern Daily Press: Chef Ron's Kitchen in the Norwich Lanes.Chef Ron's Kitchen in the Norwich Lanes. (Image: Archant 2022)

Their children Roman, 20, Zoe, 18, and Christian, 16, all work in the shop alongside Ron's best friend Andy Monroe.

Mr Uhrig said: "Everything we do is homemade so every morning we come in and make all the dough and bread and all our ingredients are bought locally."

Eastern Daily Press: Chef Ron Uhrig, right front, and his family and staff at Chef Ron's Kitchen, who are doing the food for The Reindeer, pictured with landlady, Lou Wilding, second left. From left, Roman Uhrig, Andy Monroe, and Joanne Uhrig.Chef Ron Uhrig, right front, and his family and staff at Chef Ron's Kitchen, who are doing the food for The Reindeer, pictured with landlady, Lou Wilding, second left. From left, Roman Uhrig, Andy Monroe, and Joanne Uhrig. (Image: Archant 2022)

Speaking about the collaboration, he said: "With inflation plus other world events closing many businesses over the last two years, relationships with other businesses are of paramount importance."

The Reindeer landlady Lou Wilding had been looking for someone new to offer food after pizza company Dough at Deer left last year, with Too Fat Roasties still there on Sundays.

Eastern Daily Press: Chicken and bacon barbecue pizza subs at Chef Ron's Kitchen.Chicken and bacon barbecue pizza subs at Chef Ron's Kitchen. (Image: Archant 2022)

Miss Wilding said: "We have all had to learn to be flexible and to look for new ideas to make things succeed over the last 18 months.

"We wanted some really good quality, affordable food that was on offer the whole time and for live music.

"I walked past the window and thought I have to have that and all my team love the food at Chef Ron's Kitchen.

Eastern Daily Press: Roasted veggie halloumi sandwiches at Chef Ron's Kitchen.Roasted veggie halloumi sandwiches at Chef Ron's Kitchen. (Image: Archant 2022)

"The food is delivered to The Reindeer and can be served hot or cold for eat in or takeaway and everyone is loving it so far."

Chef Ron's Kitchen food is available at The Reindeer on Thursdays and Fridays 2pm-11pm and Saturdays 12pm-11pm.