Missionaries manning the street outside the Norwich Theatre Royal are looking to make the most of audiences heading out of smash hit show The Book of Mormon.
Despite the musical portraying the Church of Jesus Christ of Latter-day Saints (LDS) in a comical light the worshipers have taken the high road and used the buzz for a recruitment drive.
The award-winning production opened up at the theatre on January 26 and runs until February 5.
And the sold-out shows have been a "great opportunity" for missionaries to spread their word, they said.
Steve Carruthers, the former bishop of the LDS Church in Eaton, said: "I'm not interested in watching the show but I know some of the things it covers.
"I'd rather not have a play generating its humour by poking fun at missionaries and their work but at the end of the day it is.
"So we think it's a great opportunity to go out and talk to people about us and the church.
"Our main purpose is to help people find Jesus Christ."
He added: "The show's popularity helps us promote our faith.
"Everyone is in good spirits after the show - we even have some posters advertising ourselves - saying 'You've seen the show, now read the book' and 'The book is always better' which have gone down well.
"People have laughed along with that and it has given us a chance to share our pamphlets about what the actual Book of Mormon is all about."
In Theatre Street audiences can expect to find elder Michael Randle who along with his group of missionaries after the curtain goes down.
The American missionary said: "It's been really fun. We've haven't had any negative comments thrown towards us.
"Occasionally someone will smirk at us.
"Most people actually think we're part of the show or a member of the cast - we certainly look the part.
"For the most part people are really nice - some are curious and come up to ask questions - which has allowed us to hand out a few of the actual books."
What is the Book of Mormon play about?
The original staging of 'The Book of Mormon' was released back in March 2011.
It was created by Trey Parker and Matt Stone, the duo behind South Park.
The musical follows the plight of two missionaries from the LDS Church who travel to Uganda to spread their message.
The pair are portrayed as somewhat clueless and have to work hard to make their mark in a war-torn village.
The production was the winner of nine Tony awards including best musical, best score, best book and best direction.
Meanwhile the LDS Church has been around far longer - founded by Joseph Smith in New York State in 1830.
The founder said he had a revelation from God, who asked him to transcribe writings from the Prophet - which then became known as the Book of Mormon.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here